Leverage deadlines for action

Posted by Patrick Lam on Tuesday, April 28, 2020

This week’s tip is kind of a meta-tip. When you want someone (possibly yourself) to do something, set a deadline for it. Marketing experts know this. This is why there are “limited time offers”. People have intentions of doing something. But if they can do it anytime, sometimes they never do the thing.

The deadline for the survey is Wednesday, though I guess I could have been more explicit about that.

Sometimes things are around for a while, although you never know how long they’ll continue to be there[1]. I’ve attached a picture of an 800 year old rimu in Otari-Wilton’s Bush, where I went on my daily walk a few days ago.

Stay healthy!


[1] In the absence of any other information, your best bet is that you are at the midpoint of the interval, i.e. that the tree will be there for another 800 years.

800 year old rimu, Otari-Wilton's Bush.